Easy HTML Editor - Common Design Principles and Elements

Many website designers do not understand the importance of website design principles and elements. If you have been through educational training for website design you will know the importance of common design principles and elements, but most of us who create websites do not. You will be much better off if you do understand the importance of these things for your website design.

Keeping Your Website Balanced -

You can maintain the balance in your website by using colors that complement each other, such as a dark color for only a few things and a much lighter or even white color for the most of your website design. This keeps the balance in your website and makes it easier on your visitor's eyes. Having a website that just looks good is not good enough. You must also be constantly thinking about your visitors as you design your website, and maintaining a balance of colors in your website can make your visitors happier and want to stay a while.

Creating an Prominent Part -

If you want to make your visitors see one thing on your website before anything else, you will need to make it stands out from the rest of the design. You can use a variety of methods to create a focal point for visitors, such as using a different color, making it smaller or larger than other parts of your design, and even creating a specific shape for what you want to stand out.

The Lines in Your Website -

There are always lines in websites. Some lines are horizontal (which make the visitor feel calm), some are horizontal (which are more active, and others are diagonal (which are very active). The lines in your website can have a direct effect on your visitors. If you want to create a business website, use horizontal lines. If you are creating a website that is specifically made for kids, you can use the very active lines that make it fun for kids.

Website Color -

This is something that is very important for website designs. Different colors can make people feel a variety of feelings, and some can even bring strain to the visitors' eyes making it hard to look at the website, let alone read anything on it. Colors can either complement each other or clash with each other. Most websites have two to three different colors in the theme of their website. If the colors clash, it will not look so good. You should use the least amount of different colors on your website as you can. Too many different colors will look horrible and even confuse a visitor. You should start with black and white (white for the background and black for any text) and add in a light color if you want to.

Website Space -

You can create a variety of illusions with what you do with the space on your web pages. A lot of the time good website design is all about knowing what to put where.

This is a brief overview of a website's common design principles and elements. They all play an important part in your website's success.

For more website tips and to see my XSitePro Bonuses, please visit my website.

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Knowledge - An Important Key To A Successful Renovation Project!

You have as much chance of getting expert advice on home renovation materials and installation methods at a Big Box retailer as you do in winning a major lottery. Of course if you do win the lottery you can always hire experts to help you choose the materials and provide the installation.

In most cases the poor advice given is due to a lack of specific product training and having little if any actual experience in the profession. The greatest number of clerks at any of the big box retailers are part-time employees who either work at the big-box to augment their incomes or because they are going to school to become something that has nothing to do with home repair or renovation. The primary function of a clerk at a big box retailer is to ensure that the products are stacked neatly on the shelves, that aisles are clear of debris and to point customers in the right direction within the store on where specific merchandise is. All big box retailers merchandise the products that they sell in order to promote self service.

Where are the biggest areas of poor advice? I can only speak for myself, but I find that it is specific application of materials. Following are some areas that I have encountered where the wrong product, for the application, was recommended. Luckily, I read the label before buying the product.

Caulking caulking has matured over the years and now there are specific types of caulking for almost every job. Some caulking will not adhere to certain materials, some can be painted, some are specially designed for indoors, and others are designed for high heat applications (to mention only a few variations).

Electrical devices I asked for a dryer receptacle and was given a stove receptacle (I know the difference).

Adhesive for PVC pipe I was given adhesive for ABS pipe (the label specifically said, Not For PVC Pipe in bold letters), after pointing out the error, I was given the correct adhesive, without a recommendation to use PVC cleaner before applying the adhesive.

Screws I was given a box of drywall screws when I requested flooring screws.

This article is not a complaint against big box retailers. They provide a great function, they have everything under one roof and because of their existence the cost of renovation and repair materials have gone down in price. And in order for them to keep prices low, as a general statement, they cannot afford to have experts on staff.

Product knowledge is one of the keys to a successful renovation project, whether it is small or large. Invest some time before you buy, visit the Internet and get the knowledge that will allow you to do the job right the first time, it will save you time and money. And when you do buy material, take a moment and read the label to ensure that you understand its safety, recommended use and how to install it.

For additional information on home renovation materials or projects, visit Renovation Headquarters

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Early Spring Garden Guide: What To Do In The Yard And Garden Now

Can't wait to get back to the garden? Use this handy spring garden guide to get started. Believe it or not, the key is avoid getting too impatient and doing certain jobs too soon.

Early spring jobs: in the yard

• Start winter cleanup of the lawn when the grass is no longer sopping wet and planting beds stop being a sea of mud. Rake your lawn to get rid of dead growth, stray leaves, twigs and winter debris and let light and air to the soil level, encouraging the grass to grow.
  
  
• Re-seed bare or damaged patches of lawn. Scratch up the soil with a rake first. Mix a shovel of soil with a couple of scoops of grass seed and spread in the patch you're fixing. Rake level and keep well-watered until seeds germinate and the new grass establishes.
  
  
• Remove tree guards or burlap winter protection from any young trees or shrubs. Try not to leave tree guards in place over the summer. They keep rabbits and mice from nibbling on tender bark over the winter, but trees don't need them in summer. They don't allow enough air movement around the base of the trunk and that can promote rot of the bark.
  
  
• Transplant any existing shrubs you want to move before they begin to leaf out.
  
  
• Weeds start growing vigorously early, so when you spot them, go to it. Getting on top of the weeding now means a lot less work later. Weeds are easier to pull out while their roots are still shallow in early spring.
  
  
• Apply dormant oil spray to fruit trees, magnolias, crabapples and shrubs such as euonymous to control scale insects and other overwintering pests. Use this organic pest control method when the buds are swelling but the leaves haven't opened yet. Apply when temperatures are between 40 and 70 degrees F (4-21 degrees C).
  
  
• Get your lawn mower checked and its blades sharpened if you didn't get the job done in late winter. Sharp blades cut better and leave your lawn grass healthier.

Early spring garden jobs: In the flower garden

• Don't be in a rush to remove winter mulch or to cut back evergreen plants such as lavender until temperatures are reliably warm.
  
  
• Freeze and thaw cycles over the winter may given some of your plants the heave-ho. Replant any perennials that the frost has heaved out of the ground as soon as you can.
  
  
• Cut back any remaining dead perennial foliage from last season (trimmings can go into the compost).
  
  
• Cut back ornamental grasses to about 10 inches from the ground.
  
  
• Remove winter protection of mounded earth from roses. Prune rose bushes before they start to leaf out.
  
  
• Resist the urge to start digging in your flower beds too early. You can damage the soil's structure. If you pick up a handful of soil, it should fall apart, not stick together like glue. When it's dry enough, you can start to dig beds and add compost or manure in preparation for planting.
  
  
• Grass growth is vigorous in the early spring garden, so edge your flower beds with a sharp trench between them and the grass to keep it in bounds. Repeat this job a couple of times through the season, or installing permanent edging goes a long way towards having a lower maintenance flower garden.

Yvonne Cunnington is an avid gardener and the author of Clueless in the Garden: A Guide for the Horticulturally Helpless (Toronto: Key Porter, 2003).

Visit her website http://www.flower-gardening-made-easy.com for more flower gardening tips.

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Service Innovation

This is not for those people who think that Innovation is about boffins in laboratories or selling technology from academic institutions into industry. As the UK becomes even more dependent on service industries a new type of innovation is emerging. Beware traditional gurus and business consultants, as there is competition out there.

I had the good fortune to be in the audience at a recent design event, where one of the speakers was Ralph Ardill, founder of the Brand Experience Consultancy. He is a designer with a track record of bringing life to some of the worlds leading brands such as Ford and Coca-Cola. Those in the know will already recognise him as being the person who led the project to design and build the Guinness Storehouse, currently the most famous visitor attraction in Ireland, and voted by some as the best in the world. Not many years ago it was an empty building within the perimeter of the Guinness brewery.

His foresight, and some may say creative thinking, led to Guinness buying into the idea of the Pint building, combining a tourist attraction, training and conference facilities, exhibition and retail space and regeneration of the local area. The multi disciplinary project team was pulled from many different business areas and was installed as a pseudo board to run the development project. Everyone, even the builders, were labelled as creatives as each person had creative input.

Project structures were kept to a minimum, transparency was key and knowledge transfer was seen as high priority. Finally they defined their own language to avoid misunderstandings amongst the many represented disciplines.

Like many great innovation projects, the team managed to get their own space and define their own work environment but with specific targets. Add to that the vision and commitment of Guinness. The result, a bunch of right brained people led by (gulp) designers turned a leaking wreck into a major tourist attraction bringing in over 300,000 visitors per year at an average spend of 35 euros.

Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory.

You can receive regular ideas and updates on Business Creativity and Innovation by visiting http://www.creative4business.co.uk and filling out the simple sign up form.

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Diesel Powered Cars: Coming At You!

The number of diesel powered cars on North American highways has been dropping steadily ever since their peak in the mid 1980s. For many motorists, diesel engines conjure up images of pollution, poor power, and unreliability. However, one generation later and all that is about to change. New diesel powered vehicles will soon be arriving, in fact one is already here and receiving critical acclaim from auto enthusiasts.

Who can forget those diesel powered Chevrolet Caprices and Oldsmobile 98s that suddenly became very popular 25 years ago? If you are like many car owners, you want to forget those cars. What GM did back then was to take existing gasoline engines and convert them to diesel engines. These converted engines were loud, smoky, and very unreliable. They were unreliable to the point where GM had to pay tens of millions of dollars to replace failed engines with gasoline engines.

The memory of GMs diesel fiasco was never lost on drivers who have spurned diesels to the point where many automakers are no longer producing diesel engines. Mercedes, a strong seller of diesel powered cars in Europe, no longer sells a diesel powered car in North America. VW is the lone importer of diesel engines while the U.S. manufacturers only place high performance diesel engines in their larger vehicles such as pick up trucks.

Another area that has stopped diesel engines cold is air pollution. Very stringent emission regulations have all but wiped out the possibility that many of the smaller diesel engines could be sold in the U.S. However, a change is in the wind as new technology is now in place that will make diesel powered cars cleaner. In addition, with the high cost of gasoline now prevailing, a diesel powered car has much more of an appeal to it especially since fuel savings of 20-30% are possible.

DaimlerChrysler recently introduced a Jeep Liberty with an optionally equipped diesel engine and this compact SUV is selling well with the optional engine. Its new 2.8L diesel delivers fuel improvements as high as 32% over a comparable gas 4x4 model and pollution is kept to a minimum. In addition, the added torque is a favorite with some, especially those who need to pull a boat or a camper with the Jeep.

Volkswagen will be bringing additional diesel powered cars to the North American market over the next few years. Diesel powered Golfs, Jettas, and possibly several larger model VWs will soon be traversing the highways and byways of Canada and the U.S.

BMW and Mercedes are both likely to be importing diesel cars over the next few years. Both automakers are studying the market to see if compact models could sell in North America. Each proposed model line is currently sold in Europe and diesel engines are a popular option with these cars.

GM is also considering tapping its relationship with Isuzu to import engines to be placed in several compact models. Long a producer of diesel powered vehicles, Isuzu has pretty much exited the North American market, but could return in the form of Isuzu powered cars sold by GM.

Chrysler will likely take its favorable experience with its Jeep division and begin to offer diesel engines on other trucks and SUVs. At the same time the all new Dodge Caliber, a replacement for the Neon, may eventually offer a diesel engine too.

Ford seems to be content with expanding its hybrid offerings and no other Japanese or Korean manufacturers appear ready to jump into the diesel movementyet. Regardless, within five years the number of diesel cars on American and Canadian roads will likely triple. This can be a good thing for people wanting better fuel mileage, more torque, and a highly reliable engine.

For older diesel powered cars, they will continue to serve their purpose as owners discover how to extend their lives through useful aftermarket parts such as Bully Dog and competing products. With their rugged durability and well known reliability, a diesel powered car can easily reach a half of million miles or more before quitting.

Copyright 2006 Matt Keegan, is The Auto Writer, who covers a variety of automotive topics including Bully Dog Diesel products and other handy aftermarket parts and accessories.

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Gorilla(?) Marketing

A lot has been written about Guerrilla Marketing Strategies.

Does that mean putting on a monkey suit to attract attention? Of course not.

Ormaybe Yes.

Guerrilla Marketing has been championed in recent years by Jay Conrad Levinson, whos written a series of books on the subject. The name simply implies means by which you can implement marketing ideas through low-cost, non-traditional methods.

True story: when I was Advertising Manager at Royal Insurance, I received an unusual delivery one day. When I opened the box, inside was one of those plastic foot models you see in a shoe or department store. This foot was wearing a sneakerand a note attached from a local ad agency which said, in essence, Now that weve got our foot in the doorlets set up a meeting to discuss how the (name) Ad Agency can assist you and Royal Insurance in your marketing endeavors

Well, I thought it was brilliant, and invited the guy in post-haste. How can you not respond to something like that?

Here are some other ideas:

• Send one of those inexpensive throw-away cameras to a valued client or high-chance prospect with the message Picture us together(etc.)


• Similarly, send one of those silly bottles (of candy) that typically are labeled Stress Busters or Problem Solvers and send that, along with an apt message that acknowledges the clients concernsalong with your ability to take care of it.


• Consider old-fashioned bartering; according to Rick Crandall, PhD, and marketing author, Barter not only cuts your costs, but can also get you a beginning client base which can then provide further referrals and testimonials.

Guerrilla marketing is as far-reaching and all-inclusive as you want it to be. It doesnt have to be wild or inconsistent with your business or industry. It just has to be different. To paraphrase Oscar Wilde, the worst sin one can commit is to be dull.

So start to think outside the box. And inside, and alongside, and near side and far side

Joel Kweskin is the principal behind JDK Marketing Communications Management.

He is a former Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, helping to earn several industry awards for excellence in advertising and marketing communications. During this period, he served as national Vice President of the Insurance Marketing Communications Association (IMCA) and was representative to the Association of National Advertisers (ANA).

He has been a copywriter for New York City and Charlotte advertising agencies; his writing skills embrace virtually all disciplines of marketing promotion and journalism.

Since 1996, through the emergence of his own company, Kweskin has offered consultation on marketing strategy and creative development and implementation for such diverse national, regional and local corporate names as BellSouth Mobility DCS (Verizon); Transamerica Reinsurance; Bristol-Myers Squibb; John Deere; Moissanite Jewelry; Pro-Med Emergency Care; Charlotte Housing Authority and Archadeck.

Kweskin has also displayed his skills on both the publication stage and the theatrical stage: he co-authored articles for National Lampoon magazine and co-scripted a comedy revue off-Broadway in New York City.

Joel Kweskin JDK Marketing Communications Management 704.846.4835, office 704.575.8850, cell 704.841.2746, fax www.jdkmarketing.biz

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